This is a terrific and comprehensive article from LinkedIn on the importance of sales and marketing alignment. It’s one of the best presentations of the issue — and the benefits of solving it — that we have seen! At GROWBILIZE, we have experience the attempts to align sales and marketing firsthand. As practitioners and CMOs, we were able to solve this and see terrific results and revenue growth. Now, as a strategic consultancy, we help companies “achieve it” — sales and marketing alignment, that is, per the article. Here’s a key quote. It’s worth reading the whole thing. And call us after you do!
“Our global research found that 60% of respondents believed that misalignment between Sales and Marketing could damage financial performance. On the plus side, there’s broad agreement that Sales and Marketing alignment can boost pipeline, improve customer experience, and increase customer retention. The question isn’t whether businesses should strive for Sales and Marketing alignment, but how to achieve it.”