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Get Growing with
GROWBILIZE
Solutions


No matter where you are with your growth plans, GROWBILIZE offers a full range of solutions to help you Mobilize for Growth and see results.

 

 

ABX

You already know ABM – Account-Based Marketing. Our version is ABM accelerated and expanded — we call it ABX™!

ABX is our unique approach, honed from years of delivering results and assessing the pros and cons of the typical implementations of ABM.

What’s unique about ABX is that it is as much about sales planning and enablement as it is about marketing planning and execution.  Sales × Marketing = ABX!

The benefits of ABX:

  • Build deeper relationships and win more profitable revenue from your large accounts
  • Use customized and coordinated sales and marketing programs
  • Express value to all key decision makers and influencers
  • Inspire action!

Expertise

Decades of hands-on, Account-Based practical experience as CMOs and marketing leaders

Global enterprise planning

Sales and marketing alignment and implementation

Insights for effective Personas and actionable Journey Maps

Fast Start:

Use what you have right now and see results

“Pre-ABM”

Want to use Account-Based Marketing but not sure how to get started?

ABX planning will provide the speed you need to get results.

Already have some of the pieces in place but not happy with what you’re seeing?

ABX will get you on track and fast-track your way to increased revenue, alignment, and improved customer relationships.

Strategic Go-to-Market Planning

These days it seems that the idea of creating a Go-to-Market strategy and planning gets no love!

That’s because there are a lot of ineffective or irrelevant Go-to-Market strategies and plans out there. They’re not actionable. Not measurable. Not insightful. Not connected to the reality you face, right now, with your current resources, and your customers’ concerns. Simply, they’re not about Going-to-Market! Where to go! How to go! How to deliver CUSTOMER VALUE! And to which markets!

What if a good GTM strategy and plan revealed new opportunities, drew better responses, helped you provide real value to your customers, and provided you with measurable improvements in revenue and your marketing efforts overall? Wouldn’t that be a beautiful thing?

We know how to develop those actionable Go-to-Market strategies and plans that will not only save you time and money but will help you make money. Plans to love. Moving everything forward, and delivering results. As good Strategic GTM Plans should.

Expertise

Identification of true customer value through unique techniques

Analysis of market opportunity and selection of key, profitable segments

Segment and industry-based Go-to-Market implementation plans

Key Digital Initiatives (KDI™)   Unique, concise actions and insights

 

Management Systems and Metrics for ongoing, repeatable success

Sales and Marketing Alignment

It’s not sales process and it’s not marketing process, it’s both. Too often one team operates without syncing up with the other, in companies large and small. With the right agreements, governance and handoffs in place, you won’t have to hope for the best, the best will happen because you planned for it. Bottom line? Your revenue depends on it.

Now, with our partner, Mentor Group, we bring deep expertise from both sales leadership and marketing leadership to drive true alignment, excellence in performance, and measurable results.

Mentor Group is a global sales performance consultancy influencing productivity per capita, performance and ultimately EBITDA.  Read more about Mentor Group here.

Expertise

Direct sales, inside sales and partner sales know-how

Hands-on knowledge of sales and marketing requirements, and where they must intersect

Direct experience managing varied demand generation efforts

Knowledge of necessary governance and linkage points

Drive to results. Delivery of value.

Marketing and Sales Technology

So many tools, so little time. Chances are you need some help evaluating either new marketing or sales automation tools and platforms, or ABM technology, and whether you should add more or switch from one platform to another. The hardest part is determining not only your current needs, but where you’ll be after a couple of years of solid growth. Choosing the right marketing and sales technologies can be confusing. We know how to match tech capability with data requirements, strategy, budget, flexibility and growth. Whatever your starting point.

Expertise

Selection consulting

KPI and dashboard development

Aligning budget and capability without waste

Implementation

Integrating your CRM with your MA with your data and your strategy

Global Perspective from Growbilize

Our global know-how comes from years of close-to-the customer successes, in Asia Pacific, EMEA, North America, and Latin America. Let us be your navigator through the requirements and nuances of international marketing so you can get results faster. We’ve helped companies excel and enhance their effectiveness in global markets and local markets – or successfully launch business in new markets.

Expertise

Reveal differences in  Customer Value and how to leverage this

Summarize specific market dynamics and requirements

Partnership and Channel Go-to-Market Planning

Regional or country-level team structuring and recruiting

Deep understanding from in-country leadership experience

Integrated app, social media, technology use