COVID has forced organizations to change the way they deliver customer value. They’ve had to adopt digital and virtual customer contact points to replace in-person ones. Some companies are already sophisticated digital users. Many are not. To be successful with your customers, carefully think through every element of your Go-to-Market Plan. Read the article for all the steps to follow, right now.

From the article, use this checklist:

  1. Get sales and marketing activities aligned.
  2. Select viable accounts and deselect others.
  3. Show empathy.
  4. Deliver value based on what you know or have learned about your customers and their industries’ current challenges.

See the full article in Top Sales World, May 2020 edition, here. Written by Dan Weinfurter and Ron Greenberg, CEO

See Growbilize on LinkedIn, here.

TSW May 2020 Sales and Marketing Alignment copy