by Ron Greenberg | Mar 11, 2020 | Blog
Building off of this thought-provoking article from McKinsey on “Modern Marketing,” I zeroed in on the CMO part. Former Uber and Beam CMO Rebeca Messina offered her thoughts on these three essentials areas for CMOs to keep in mind as they build a modern...
by Ron Greenberg | Feb 12, 2020 | Blog
Have you ever discussed Account-Based Marketing (ABM) with a sales leader? In our experience, for many of them – including several CSOs, CROs and CEOs – the potential of ABM is still not well understood or even on their radar as a key revenue driver (and yes, we know...
by Ron Greenberg | Feb 11, 2020 | Blog
This is a terrific and comprehensive article from LinkedIn on the importance of sales and marketing alignment. It’s one of the best presentations of the issue — and the benefits of solving it — that we have seen! At GROWBILIZE, we have experience...
by Ron Greenberg | Jan 20, 2020 | Blog
Truth is, alignment is not enough. “Interlock,” “ownership” are among different phrases that we’ve tried out over time. Still, the shorthand has become “alignment.” But to see real success in how sales and marketing teams...
by Ron Greenberg | Jan 7, 2020 | Blog
By Ron Greenberg and Dan Weinfurter Published in Top Sales Magazine (January 2020 issue) Not long ago, sales and marketing executives spoke to each other during senior team meetings, but frankly, not much more frequently than that. They executed their...
