You know ABM: Account-Based Marketing.
Finally, there’s Account-Based SALES and Marketing.
ABX™ is Account-Based Excellence
and Acceleration for SALES and Marketing
We love ABM. But ABX™ is different.
It’s ABM and more. It’s for Sales Leaders and Marketing Leaders.
ABX™ is as much about sales
as it is about marketing.
ABX™ is a multiplier, an accelerator,a path toward excellence.
Imagine this: ABM × Sales Account Planning × Customer Value = RESULTS
ABM to ABX: The Unique GROWBILIZE Approach
for Success in Your Most Valuable Accounts
It’s proven. Account-based approaches deliver larger deal sizes and higher win rates. For Sales Leaders, this focus on top accounts allows deeper engagement with key decision-makers throughout their journey toward purchase, by aligning both sales and marketing resources. This is why we’re big believers in the power of ABM (Account-Based Marketing). We’ve been proponents and practitioners for years.
Now, there’s ABX™. It’s a multiplier, an accelerator. And it helps sales and marketing organizations excel.
Imagine this formula:
ABM x Sales Account Planning x Customer Value = Results
It’s always been a challenge to put together all of these components and produce results for your company and improve satisfaction among your customers. Now, there’s ABM enhanced for greater effectiveness. That’s ABX™.
ABX™ comes from our real-life experience implementing and seeing results from sales account planning matched up with marketing efforts. It brings together the best elements of both and combines them with the up-front planning required to see down-stream results.
ABX™ was created to do things more effectively, no matter how far along you are with your account planning, marketing planning, decision-makers’ insights, sales and marketing data, or technology platforms.
Here’s How ABX™ Works
Right from the start, ABX is as much about sales as it is about marketing. That means the emphasis is not simply on marketing and sales partnering, but about marketing and sales interlocking, ABX-style.
ABX addresses the culture changes and agreements necessary for effective planning, execution, and measurement between sales and marketing. And it includes steps for real alignment around performance, effectiveness, and results.
Next, the ABX approach gets you started no matter what relationship you have with your data (or even if you’re just getting started) today.
Depending on where you are, ABX planning can precede – or undergird — the tech platforms, tools and marketing tactics you have. If you’ve already got your data integrated and your platform in place, then ABX makes it all work better, faster.
If you’re just starting to figure it all out, the ABX planning approach accelerates implementation and results here, too. It’s your solid, proven, roadmap for measurable growth.
ABX will help you drive true sales and marketing alignment. ABX provides the value your customers are seeking — across all of your marketing and sales content and touch points. And ABX is all about delivering results.
Why Would You Want To
Use ABX™ For Your Company?
Your time, budget, and efforts become focused on the same priorities
DEAL SIZES ARE BIGGER
Research shows that deal sizes improve because the focus and client value you provide has improved
Better Close Rates
Delivering the specific, personalized value that clients need now inspires them to act faster
Sales and marketing align and agree on decision makers, value propositions, and a new, unified management system
All touch points are coordinated around providing client value and building closer relationships, which drives more closed deals, advocacy, and repurchases