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You know ABM: Account-Based Marketing.

Finally, there’s Account-Based SALES and Marketing.

 

Now there’s
ABX

ABX is Account-Based Excellence

and Acceleration for SALES and Marketing

We love ABM. But ABX™ is different.

It’s ABM and more. It’s for Sales Leaders and Marketing Leaders.

ABX™ is as much about sales

as it is about marketing.

ABX™ is a multiplier, an accelerator,a path toward excellence.

Imagine this:  ABM × Sales Account Planning × Customer Value = RESULTS

That’s ABX!

ABM to ABX: The Unique GROWBILIZE Approach 

for Success in Your Most Valuable Accounts

It’s proven. Account-based approaches deliver larger deal sizes and higher win rates. For Sales Leaders, this focus on top accounts allows deeper engagement with key decision-makers throughout their journey toward purchase, by aligning both sales and marketing resources. This is why we’re big believers in the power of ABM (Account-Based Marketing). We’ve been proponents and practitioners for years.

Now, there’s ABX™. It’s a multiplier, an accelerator. And it helps sales and marketing organizations excel.

Imagine this formula:

ABM  x  Sales Account Planning  x  Customer Value = Results

It’s always been a challenge to put together all of these components and produce results for your company and improve satisfaction among your customers. Now, there’s ABM enhanced for greater effectiveness. That’s ABX™.

ABX™ comes from our real-life experience implementing and seeing results from sales account planning matched up with marketing efforts. It brings together the best elements of both and combines them with the up-front planning required to see down-stream results.

ABX™ was created to do things more effectively, no matter how far along you are with your account planning, marketing planning, decision-makers’ insights, sales and marketing data, or technology platforms.

Here’s How ABX Works

Right from the start, ABX is as much about sales as it is about marketing. That means the emphasis is not simply on marketing and sales partnering, but about marketing and sales interlocking, ABX-style.

ABX addresses the culture changes and agreements necessary for effective planning, execution, and measurement between sales and marketing. And it includes steps for real alignment around performance, effectiveness, and results.

Next, the ABX approach gets you started no matter what relationship you have with your data (or even if you’re just getting started) today.

Depending on where you are, ABX planning can precede – or undergird — the tech platforms, tools and marketing tactics you have. If you’ve already got your data integrated and your platform in place, then ABX makes it all work better, faster.

If you’re just starting to figure it all out, the ABX planning approach accelerates implementation and results here, too. It’s your solid, proven, roadmap for measurable growth.

ABX will help you drive true sales and marketing alignment. ABX provides the value your customers are seeking — across all of your marketing and sales content and touch points. And ABX is all about delivering results.

Why Would You Want To
Use ABX For Your Company?

EFFICIENT

Your time, budget, and efforts become focused on the same priorities

DEAL SIZES ARE BIGGER

Research shows that deal sizes improve because the focus and client value you provide has improved

Better Close Rates

Delivering the specific, personalized value that clients need now inspires them to act faster

ALIGNMENT

Sales and marketing align and agree on decision makers, value propositions, and a new, unified management system

RESULTS

All touch points are coordinated around providing client value and building closer relationships, which drives more closed deals, advocacy,  and repurchases

Get in touch with GROWBILIZE today to start building your roadmap for ABX and Account-Based Sales and Marketing success!

To learn more about GROWBILIZE, please contact us:

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